What is Matcha?

What is Matcha Powder?  

Matcha literally means powdered tea in Japanese. But, what is matcha tea? Matcha is the green tea powder from the leaf of the plant called Camellia Sinesis. 

Matcha green tea powder is unique to Japan, and it has been celebrated in the traditional Japanese tea ceremony for almost a millennium. Actually, it is the only tea that is used for Japanese tea ceremony.

what is matcha

The Careful Process of Matcha: what is matcha tea

But what makes Matcha so unique? Well, the way of growing, harvesting and processing the leaves, which are called Tencha, is what makes Matcha green tea powder unique, and from here the different qualities of Matcha will also be determined.

Matcha begins its process with the leaves being exposed to direct sunlight, where they accumulate an enormous amount of catechins, a type of antioxidant. Later on, just before the leaves are harvested, they are covered with bamboo tarps – not all of them, some just place a screen on top, and some not at all, but good quality Matcha must be shade-grown under Tana curtains. It is precisely this, which inhibits photosynthesis in the tea leaves and allows them to produce a vast amount of chlorophyll, which explains the vibrant green color that is so characteristic of Matcha green tea.

Matcha Tea Fields - Matcha Oishii


Matcha, or better-said, good quality Matcha, really manages to create a perfect balance between bitterness and sweetness thanks to this process. While under the sun, the leaves fill with antioxidants, which brings in the pleasantly bitter flavor of Matcha. Then, it is thanks to the shade growing that good quality Matcha can reach sweet after notes, this thanks to the accumulation of amino acids while being under the shade, and that sweetness that remains in your mouth afterward is what Japanese people refer to as Umami, which in Japanese means savoriness. But, in our case, we prefer to call it “Oishii” which translates as Delicious!

Shade Grown - Matcha Oishii


So what is matcha tea and what makes Matcha so great? It is not just its unique and fine flavor, but also knowing that Matcha green tea has amazing health benefits! 

Matcha Tea Tastes Great and IS Great For You!

Remember those antioxidants called catechins we mentioned before? Well, turns out that they are fantastic for your health! And the same with amino acids, especially the L-theanine, which acts as a natural stress reliever!

That is why, Matcha has been consumed for hundreds of years by Japanese monks, Emperors, Samurais and nowadays, ordinary people like you and me, to boost the health of their mind and bodies!

What is matcha tea good for? Health Benefits of Matcha Powder:

  • Boosting Your Metabolism
  • Providing Sustained Long-Lasting Energy Without Jitters
  • Strenghtening Your Immune System
  • Lowering Cholesterol
  • Promoting Concentration and Relaxation
  • Sharpening Your Mind and Helping You Keep Focus
  • Protecting and Preventing Skin Damage and Anti-Aging
  • Aiding Weight Loss
  • Detoxing Your Body
  • Being Antimicrobial and Anti-Bacterial

Just to mention a few…

Want to find yet another reason why Matcha is so great?

You don’t need to just drink Matcha, but you can also eat Matcha. And yes, you can even use Matcha on your body.

Are you thinking now, even more, what is matcha tea ?! We think so too!

It is very easy to drink or eat Matcha green tea powder because you can pretty much add it to your favorite combinations and it will likely taste great. Plus, you don’t need to wait until it is brewed to be able to drink it, like regular tea. It is as easy as to pour some of the Matcha green powder in your favorite to-go-cup with some water, give it a good shake, and you are all ready to take your daily dose of health benefits and amazing taste!

What a great superfood! That is why it is the Number 1 in Antioxidants in the world!

Not only it makes you feel great because it is all natural and healthy, but Matcha is also incredibly versatile in the kitchen. And the limit is really your creativity, as Matcha goes well with both savory and sweet foods. For some inspiration, please visit our Recipe blog.

Matcha Yogurt Bark


About Matcha Oishii

Oishii means “delicious” or “tasty” in Japanese. That’s because this tea is single region, single ingredient, and always shade grown and first harvest; so pure and so high grade it is used in the ritual Japanese Tea Ceremony throughout Japan. Our quest is to bring truly tasty matcha green tea to the world.

But Matcha Oishii isn’t just focused on taste. Matcha Oishii wants to spread not only this taste…but this quality…this 1000-year culture of tradition and ceremony…the health and mental benefits of pure matcha…to the world outside Japan.

We know our single supplier intimately. We’ve known the family, and their tradition of cultivating and producing pesticide-freem radiation-free, non-gmo, heavy metal and preservative-free premium quality teas for decades. 

Matcha Tea Farms - Matcha Oishii

Until now, they have only allowed their exceptional JAS-organic certified premium-quality matcha from Uji, Japan (a region known for cultivating the best teas in the world), to be sold inside Japan.

We can’t tell you how excited we are to help introduce the benefits, the tradition, of this exceptional matcha to Europe. To be an ambassador for matcha (to people who haven’t even heard of it, or people who have tasted only the bitter, brown versions sold online)…but also, for the culture surrounding matcha…the Japanese Tea Ceremony, Japanese culture, matcha culture.